Marketers to provide top tactics for free at festival

More than 20 marketing masterclasses feature on the Leicester Business Festival (LBF) line-up.

The full marketing mix will be showcased by some of the best in the business. From insights into analysing data, digital marketing trends, actionable tactics through to growing a brand. The free sessions are set to upskill businesses with the latest intel.

During the festival fortnight (7-18 November) people will be able to visit De Montfort University’s media studios, record a podcast and go on TV. Learn how to deliver the perfect pitch in 60 seconds as well as hear directly from the UK's biggest commercial radio company Global about the digital audio market.

Global one of the world’s leading Media and Entertainment groups reaching 51.7m individuals across the UK with radio, outdoor and digital audio, are supporting LBF 2022 in several ways including broadcasting radio advertisements in the lead up and during the festival itself. They are also delivering an expert event at the festival.

Chris Templeman, Global Media, said: “Marketing matters to every single business. Planning and delivering is more important than ever in order to stand out. Our breakfast event is open to business people who are looking to inject a fresh burst of energy into their marketing.

“We will provide insights about the digital audio consumer, how advertisers can reach audiences effectively and highlight emerging new forms of audio content. For example, news articles from leading newspapers and publishers that are being turned into audio articles.”

This year the festival includes the following events focused on marketing, which are free to attend:

• Digital Transformation: what it means and how far could or should your company go? (De Montfort University)

• Digital Marketing Part 1: Free Techniques to Grow Your Business (SEO, Social, PR etc.) (Anicca Digital)

• Digital Marketing Part 2: Paid Techniques to Grow Your Business Now (PPC - Ads in Google, Facebook LinkedIn etc) (Anicca Digital)

• Digital Marketing: How to promote your business and products in the digital society (De Montfort University)

• Growth Festival by Digital Ethos - Digital Marketing Workshop (Digital Ethos)

• Create Better Content (LikeMind Media)

• Get to Grips with google analytics (East Midlands Chamber)

• Data Skills: How data, and freely available software, can be used to grow and improve business performance (De Montfort University)

• Business Growth Through Great CRM (Cymer Marketing Solutions)

• Global Media breakfast (Global media)

• Marketing for manufacturers - how to get seen and show the world your great work (Like Mind Media)

• The Rebuilding of a Brand (Leicestershire County Cricket Club)

• Creating the Perfect 60 second Introductory Pitch (Natwest Enterprise)

• FSB Leicestershire and Rutland Virtual Networking: Raising your profile through Business Awards

• De Montfort University Open Day for businesses - including a visit to their media studios

• Charity LinkedIn Masterclass (Cross Productions on Leicester Giving Day)

• The Authority Agency Marketing Method (Authority Agency)

• The Circle Clubs November Networking Event

• Growth festival by Digital Ethos - Digital Marketing Workshop

Anyone working in any sector or role can attend Leicester Business Festival. Over the fortnight a total of over 80 events are taking place covering a range of topics. Tickets can be secured through the website at: www.leicesterbusinessfestival.com